Traditional Media vs. Social Media
Bryce Brinkman
There is a constant conversation of the “Big 3” media (television, newspaper, and radio) and how it can either compete or mesh with the new beasts of media especially Facebook, YouTube, Twitter and blogs in general. Some more traditional people argue that the “Big 3” will never be replaced due to their long reaching audiences. But as we have seen with newspaper and radio followers declining we can see how failure to intergrade in the new “social” world can prove disastrous.
A study by the Pew Research Center has shown us that people are discussing different things than what the traditional media is focusing on. The main differences are in the areas of science and technology. Traditional media talks about these combined about 2% of the time where on all types of new media they are discussed almost 20% of the time. This may be one of two things I think:
1. Traditional media is focusing on the wrong topics. Or
2. Traditional media is focusing on demographics that make up the majority of viewers which is the older generation and the newer generation cares much more about science and technology.
I think its the second. This can only be short loved goals though because when the older generation dies off then what?
The second article talks about how traditional marketing is like throwing a wide cast and hoping to catch the right people and social media is now a direct targeting of your audience. I would like to alter that a little bit. Traditional marketing can guarantee that you will find the right people but social media "can" be just as effective and is a lot cheaper.
1. Traditional media is focusing on the wrong topics. Or
2. Traditional media is focusing on demographics that make up the majority of viewers which is the older generation and the newer generation cares much more about science and technology.
I think its the second. This can only be short loved goals though because when the older generation dies off then what?
The second article talks about how traditional marketing is like throwing a wide cast and hoping to catch the right people and social media is now a direct targeting of your audience. I would like to alter that a little bit. Traditional marketing can guarantee that you will find the right people but social media "can" be just as effective and is a lot cheaper.
Good articles. I think you're right that new media are taking over.
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