Blogging

Blogging

Bryce Brinkman

http://kykernel.com/2011/09/21/blogging-the-way-of-the-future/

http://www.webpronews.com/wordpress-follow-button-2011-09

            1 billion. This is about one in every seven people in the world. This is four times the amount of total cars plus, how many television sets we have here in the United States. This is how many people own a blog, and the numbers are rising. (It is good to note that Facebook, and Twitter are counted in these numbers as microblogs.)

            According to Elizabeth Suh, of the Kentucky Kernel, “With vast audiences and rapid publicity, blogging is the rising marketing medium.” I agree in the facts that this is not your normal “old-school” marketing. Blogs open a way for companies to start conversations with their customers, and a way to connect with them directly. This article also brings up the point of how students today should definably be familiar with blogging and that this will make them much more marketable for future employers. She also talks about how having a blog can show that you are competent in writing, public relation techniques, and creative thinking. “There’s a considerable advantage for college students to blog because it is the way of the future,” Guy Ramsey, a media relations assistant with UK athletics blog Cat Scratches, said. “A blog is like a time capsule; a blogging history shows the employer what you’re all about. It’s about community and networking.” A tip that Glenn Logan gives to win an audience is, "Identify your purpose. Before you begin, determine your interest, your field, your niche. Have relevant, incisive content. Take time, put up pictures, get help if you need, make it attractive. Do it correctly."

In other blogging related news: WordPress.com just announced that they will be adding a "follow" button onto the individual blogs so readers can now be updated when a new post is released. They predict that this will help increase page views and retention to specific blogs. I think that this is such a sweet idea because that was one thing I thought WordPress could improve on. I think that people will be more apt to continually checkup on their favorite blogs and companies now have a greater incentive to continue blog efforts on their site.