For Immediate Release
March 3, 2011
Dillard’s Inc.
Susan Towns, store 929 manager
1350 North Main
Logan, UT 84321
Dillard’s now on Four-Square
LOGAN, UT- Dillard’s Inc. continues to adapt to the tech savoy Logan residents with the offering of exclusive deals for students and residents who “check-in” through their new Foursquare social media location.
“Such a huge customer base for us is students and we think this will be a great way to be able to let them know of exclusive giveaways, and upcoming events such as our annual swim fashion show or free cosmetic gifts.” Susan Towns, store manager, said. Dillard’s has always been successful in reaching residents through the local newspapers but now plan to lead the way in social media advertising in the retail world. Towns added, “We have a very unique market hear due to the fact that about half of the population are students and that many of them are concerned with fashion and building their professional wardrobes.”
Logan Dillard’s has also been chosen as a pilot store to start-up a personalized social media shopping experience that a student employee, Bryce Brinkman, will be in charge of. “I am way excited for our campaign to be released, and I know that we will be more successful in connecting to not only new customers but also existing ones.” If this proves to be a success the multi-million dollar company may incorporate this new style of reaching out to employees into all of their stores.
Dillard's, Inc. is one of the nation's largest fashion apparel and home furnishing retailers. The Company's stores operate with one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names.
If any additional questions contact: Bryce Brinkman 801-372-2167 or at brycebrinkman@gmail.com
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Personalizes social media shopping experience sounds way cool, I think it has potential to be a success.
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