Burger Planet’s goal has always been to provide the best customer service possible and to remain competitive with other companies and in an effort to revamp Burger Plant’s image as a more health conscious establishment in the mind of consumers we suggest the following to no only broaden our customers basis but also to gain back the loyalty of out target audience of women ages 30-50. Market Research has shown that due to the fact that they think we have no health conscious choice for them.
· The hiring of Opal Whitcomb’s endorsed fitness guru Jayne Petersen.
o She will be featured in Print and broadcast advertisement.
o She will team up Korny the Clown in an effort to rebrand our famous and friendly clown mascot.
o Creditable source and resource to our company’s goals.
§ This will create a lot of hype to generate some of the uncontrolled media messages.
· Revamp our menu to a more health conscious image.
o Menu items will include white chicken breasts, fruit items, less mayo, and adding a line of new gourmet salads.
I like how this is shaping up, your first paragraph is pretty solid and I like the bit about revamping the clown image. Well done.
ReplyDeleteThis is a nice start, and you have some good objectives. I'd recommend reading your first paragraph out-loud. It doesn't quite sound right to me, but if you're okay with it then that's what matters.
ReplyDeleteI agree, first paragraph is a bit confusing with some errors but overall it's a good start.
ReplyDeleteI would suggest saying why 30-50 year olds are your target audience. It is a good start, just needs a few little things added for research :)
ReplyDeleteThis is really good so far! The only suggestion I have is maybe break up the first paragraph a little bit more so it is not all one giant sentence! Good luck!
ReplyDelete-Dillan
Looks really good so far! You guys have some good info and some good incentives! You will do great!
ReplyDelete-Anike
Hey great start. I agree with everyone, the first paragraph is a little odd...maybe try breaking up some of those really long sentences with periods or at least commas. I would also suggest going into more detail perhaps on how you are going to accomplish this.
ReplyDelete