Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE:
Date: February 8, 2011
Bryce Brinkman
Burger Planet
Office: 256-123-4567
Email: burgerplanetmailbb.com
Website: http://www.burgerplanet.com

Burger Planet Leading the Way in Healthy Habits

GARY, IN- Burger Planet continues to lead the quick service restaurant industry by partnering with Opal Whitcomb’s personal fitness guru, Jayne Peterson, in providing customers with an exclusive heath conscious menu.

“Jayne Petersen and Burger Planet share a commitment toward health,” CEO James Muellenbach lll said. Burger Planet offers many options to fulfill customers’ requests for food items full in flavor and low in calories.

“Burger Planet believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson. You can have a burger and fries as long as they are active and also try some of the exciting new menu choices, such as the fruit packages." Peterson said. She will also be working with Corny the Clown in not only continuing to provide customers with our famous planet burgers, but also offer fruit cups, gourmet salads, and white chicken breast wraps. The variety Burger Planet offers in unsurpassed by its competitors and will continue to exceed thanks to the exclusive menu options designed by Peterson.

Burger Planet, founded in 1934, has 8,921 franchises in every state and 17 countries. They have served over 52 billion customers, and employed close to 50,000 people. Headquartered in Gary, Indiana it is the leader of the Quick Service Restaurant Industry; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association.
For more information, contact: Bryce Brinkman 256-123-4567

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